Rioting At GenArt's ShopSF

June 1, 2007




Last night, I volunteered to represent sweetriot chocolate at the Gen Art ShopSF event at The Galleria:San Francisco Design Center in SOMA. What???

• Q: What is sweetriot?
• A: sweetriot is a start-up chocolate company out of New York that sells these amazing little dark chocolate-covered cacao nibs in three flavors: 50, 65 & 70.

• Q: What is Gen Art?
• A: (From their website) Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago Gen Art produces over 100 events annually ranging from a week-long film festival to massive star-studded fashion shows, DJ competitions, art exhibitions, multi-media events and much, much more.

So, last night's event was called ShopSF, and was showcasing fashion designers, in addition to having fun with shopping, cocktails, music, and some pampering. My friend, Geneve, works with sweetriot and they needed a little help with west coast representation to help with manning a table for sampling sweetriots awesome chocolate covered nibs.

• Q: What is a nib?
• A: meat of the cacao bean – the fundamental item from which chocolate is made. These dark, rich bits remain when the shells detach from the beans after they have been roasted.

Thanks to a crash-course in sweetriot chocolate products and the company, we answered a lot of questions.

A short re-cap of the sweetriot sampling activities and some of the questions that we fielded:

• Crowd favorite: Flavor 65
• Most commonly asked question: How much caffeine? (Answer is: a 1 oz. tin of sweetriot nibs have less caffeine than a 1.4 oz. cup of decaf coffee).
• Where can you buy sweetriot locally? Check out the website here, but you can buy individual tins at retailers such as Bi-Rite, Rainbow Grocery, Real Foods, Harvest Market, Village Market, Draeger's, Berkeley Bowl.

Check out a couple pics below of the sweetriot volunteers:

Anyway, it was a fun event and there was a ton of good people-watching. Check out sweetriot if you ever see it at a local store or event! So good...